Search Engines Rankings

Most leading search engine vendors routinely change their crawler algorithms, making a fixed methodology applicable to ALL websites for an extended period NOT POSSIBLE.

High Ranking

There is not just one way to get to the top of search engine results. Ensuring a place in the first 30 hits is not a simple task to be achieved through a single methodology.

Every company depends on its website to inform their customers about their unique products and services. Keywords vary depending on the company’s offerings. Therefore site optimization should be tailored accordingly.

Some facts about SE ranking:

High Ranking

Perhaps the most important factor is the popularity of the web page or the site.

Search engine algorithms simply measure popularity based on the number of links to a given page. On the other hand, the number of links to a website often indicates how old the web age is.

The next important factor is the test on the web page: the title of the page and its relevancy to the topic. When displaying search results, search engine algorithms will only consider documents that contain at least one keyword requested, and compare that to the keywords on a web page and the contents of that page. Web page META tags are used by search engine technologies extensively. These tags, therefore, are important for both the organization of the website and search engine rankings.

Search Engine Market Share Worldwide

Among the leading search sites, Google continues to dominate search engine use.

  • Google: 91.54%
  • Bing: 2.44%
  • Yahoo: 1.64%
  • Baidu: 1.08%
  • Yandex: 0.54%

source: WebFX 2020

Google is undoubtedly dominating the global search engine market share. Even though Bing and Yahoo! operate as separate websites, they both rely on the Bing search algorithm. From one perspective, you could look at the search engine market share of Yahoo! as evidence of the company's brand value.

China's leading search engine, Baidu, has a market share of 1.08%. Together with Russia's Yandex at 0.54%, they are also one of the world's top search engines and make up the five most popular search engines used across the globe.

Softinet e-Marketing Team has been providing online services for over ten years!

To help boost the search rankings of our clients’ websites Softinet employs the following techniques:

Based on your website architecture and your products and services, we will provide you the best online service available on the market!

Call Softinet @408.730.0090 or email us and ask about our extensive Website Analysis, SES, SEO, and Pay-Per-Click services.