Keyword Analysis Services

You have paid a lot of money to have your website designed well, with all the hidden marketing blurbs (relevant titles, description and META tags, etc.). How would your site generate the needed traffic and sales to justify the investment?

KW Analysis

Your Return On Investment (ROI) depends on relevant keywords on the web pages you are posting online.

Conducting a thorough Keyword Analysis is the first step in a successful online marketing campaign. You may choose several keywords pertinent to your products and market, but remember that each keyword has a specific dollar value ranking.

Here’s a simple example of a keyword search related to automobile SMOG test:


Keywords Overture’s Keyword Price
Smog 2,560,000 $ 0.10 to $ 0.24
smog check 413,000 $ 0.10 to $ 0.54
smog test 379,000 $ 0.10 to $ 1.00
smogcheck 6,6630 $ 0.10 to $ 0.11
smog check coupon 7,150 $ 0.14 to $ 0.15

The cost difference in the search engine results leading to the sales lead is huge for any mechanic shop. An irrelevant keyword on a Pay-Per-Click advertising campaign would cost enormous amount of money without proper Return On Investment. Furthermore, these results mean very little if your marketing team would not be able to analyze the results of these tools.

SEO Best Practice
Google’s Keyword Planner is a free tool and has a huge database of search activities. Keyword Planner can help you search for keywords and see how a list of keywords might perform. It can also help you choose competitive bids and budgets to use with your campaigns.

The one drawback from this free tool is it will show a vague range for monthly search volumes. The more exact data is available with the paid service of running AdWords campaign.

Softinet clients receive the highest return on their investment because of our extensive and detailed Keyword Analysis processes. We do extensive analysis on your site and develop specific META tags and keywords for your products and services before submitting your site to any online directory.

Softinet e-Marketing Team has been helping our clients’ websites achieved the highest ranking on major search engines and online directories using:

Based on your website architecture and your products and services, we will provide you the best online service available on the market!

Call Softinet @408.730.0090 or email us and ask about our extensive Website Analysis, SES, SEO, and Pay-Per-Click services.