Pay-Per-Click Marketing

Pay-Per-Click listings are the prime real-estate locations of the leading search engine and directory sites in today’s market.

When people search online, the search engine will list the PPC listing before the regular search results. Often, people will just click on these top listing and proceed.

Pay Per Click Marketing Campaign

Pay-Per-Click Advertising Campaign is the leading way to attract many more web traffic to your site and increase your sales and revenue

These well-targeted listings usually generate qualified sales leads of prospective customers. To achieve the higest return on your PPC investment a considerable amount of time is needed to examine the search engine rules, thoroughly analyze the keywords, weigh each keyword’s advertising price, set a monthly budget, and monitor the listing daily.
We pay special attention to your market and target audience before we spend a dime. Our daily monitoring system and enhancements to your listing would guarantee the highest return on your marketing and advertising spending you have ever experienced. Softinet e-Marketing Team has been providing PPC Campaigns to our clients with over 400% increase in revenue. Most of our clients generate their annual advertising budget from their first qualified clients.

We do extensive analysis on your site and develop specific META tags and keywords for your products and services before submitting your site to any online directories.

Steps on Setting Up a Pay-Per-Click Campaign

The process is not very difficult and does not need much technical knowledge. It is, however, time-consuming and requires in-depth attention to details.

Here are some insights on setting up a PPC campaign:

  • Pay attention to rules and guidelines of each pay per click search engine. Compare each PPC listing packages, their prices, and startup costs with your setup and monthly budget. And then choose the package that best suits your specific situation for the highest ROI.
  • Research, analyze, and determine the keywords specific to your market. Remember, some non-obvious keywords might be the most affordable but will not provide the best results of online traffic. This step might be the most time-consuming part.
  • Monitor the prices on your PPC listing daily. Your competitors might pay a higher price for the same keywords, thus pushing your website down the listing. To maintain your high ranking, track and re-evaluate your search terms daily.
  • Constantly re-budget your campaign for the sponsored PPC listing. Due to the competitive nature of the digital marketing landscape, you have to research your keywords and update their PPC listing frequently. Track your spending and generated sales, and re-adjust your listings accordingly.
  • Direct each listing to a landing page where the viewers would immediately get their needed information. Remember that just running an online campaign wouldn't necessarily lead to sales. Your viewers will become a prospective client ONLY if you provide their needed solution. After all, you want to convert click-through to actions that will result in sales.
  • Even though Search Engine Optimization and Search Engine Submission seem irrelevant, they will result in listing your site on a higher ranking on the search engines for much less price.

Softinet Marketing Team has been providing PPC Campaigns to our clients for over ten years.

All our clients’ websites have achieved the highest ranking on major search engines and online directories using our:
Call Softinet @408.730.0090 or email us and ask about our extensive Retainer Plan (ongoing phone or reporting consultation) or In-House Consultation / Training.