Keyword and SEO Best Practices
All your efforts to fine-tune your web pages adjusted for top rankings on search engines WILL NOT pay off if the targeted keywords ARE NOT tweaked to your market correctly.
In addition to your keyword list, the use of the most relevant and important keywords on the main landing web pages is vital.
Finding top-ranking keywords set and inserting them ALL at once on all your web pages will not pay off. Instead, it is advisable to use keywords tuned to the content of your web page that will pay off higher in search results.
Certain areas of the HTML documents (i.e. META tags on the Header) are attributed to the relevancies of specific web page content by various search engines.
Following are the Best Practices for selecting your keywords as well as other SEO factors:
Title Tag
Search results always show the title tag as your page title. The title must be short and precise (say 6-12 words, maximum of 150 characters). A fine-tuned or specific Keyword can be anywhere in the Title tag but preferably near the beginning.
Anchor Text
While internal linking is highly recommended, using too many keyword-rich anchors can result in a Google penalty. Top SEOs believe that external links are the most important source of ranking power.
H1 Heading
Keywords placed on the H1 heading tag are an important factor, but they should also be relevant to the context of the web page. It is not surprising to find that this is a policy of W3C but, it is highly recommended to keep the H1 heading tag precise and less than 10 words.
Headings
It is a good practice to keep high-ranking keywords as the first words of the heading (to be assured of their inclusion, if any).
Domain Name
Domain names that contain their targeted keywords are a very important factor. It increases their click-through rates and higher rankings on search engines.
Also, domain name extension (for trusted domains), domain registration and expiration date (also for trusted domains), and the time spent on a given domain are all major factors in search engines that are considering a trusted domain.
Age, Size, and Freshness
Older domains with a large number of web pages (preferably less than 100 KB in size) that are frequently updated are considered more trusted sites by most search engines. Google, for instance, has filed many patents regarding these factors.
Keyword Stuffing
Over-optimization and overloading of a web page with keywords will lead to the disqualification of the web page by most search engines.
URL
Having targeted keywords in the URL of a web page will lead to a better ranking. However, keywords shall be in the other parts of the document (Meta Keyword and description tags as well as content). Be careful that over-optimization, and keyword stuffing, might lead to your website being penalized.
Density
It is a measure to check the relevance of a given keyword on the web page content. Keep keyword density on a given web page for less than 10%; up to 7-8% (2-3 keywords) for targeted keywords and 1-2% (1 keyword) for minor/secondary keywords on a web page.
Keyword Dilution
Dilution and excessive cross-link can cause penalties to the ranking of a website. Keyword dilution and stuffing will lead to rank-punishing of any website.
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